Eating madness: The food industry, marketing and creating a health crisis 2

Eating madness: The food industry, marketing and creating a health crisis



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Over the last three decades, obesity in the US has increased more than twice for children and has tripled for adolescents and 70% of older people are obese or overweight. The result is expanding the epidemic of obesity-related health problems, including coronary heart disease, high blood pressure, stroke and type 2 diabetes. While discussions about this spiral health crisis have focused on the need for more exercise and individual responsibility, Feeding Frenzy trains the focus on the responsibility of the processed food industry and the obsolete government policies it takes. It reveals how taxpayer subsidies designed to feed hungry Americans during the Great Depression have allowed the food industry to flood the market with the rising wave of cheap, addictive, high-calorie food products and offers a fascinating insight into the tactics of the multi-billion dollar marketing machine by ensuring that each of these extra calories is consumed.