The fact that you wear sportswear in your everyday life is nothing new. This trend should now be overcome in the cosmetics industry. Do we need it?
What clothes need to consider is our daily life is not new. We want to go from the office directly to the gym, then to the bar, without the need for several times to move. Balancing between work and home is reflected in more functional clothes that smoothly play along the current transitions and is suitable for work and leisure: athleisure is the name of the trend, creating words athletic and Leisure clothes.
The fact that fashion has long been introduced into the halls and yoga rugs must not be neglected. Days went by when you just dropped over your t-shirts and old sweaters to sweat as pleasantly.
The sports fashion industry has become a big business, and manufacturers such as Nike, Lululemon and Puma grow in a two-digit percentage range. If you like something, wrap yourself in modern gym clothes and show your sense of style during training.
But the trend goes even further: by now, at the very end of the door with a modern screen, now comes a sports cosmetics, which should make us good when you sweat. Manufacturers explain their products by the fact that the skin has to be treated differently while sweating after training – as the rest of the body needs to get back in balance. For this reason, there is now a new niche in the comet sector with the sound of "Active Beauty".
How special are skin needs after exercise?
Clinique was one of the first brands to recognize and develop a line of beauty called "Clinique Fit". Shiseido has also launched a face care called "Shiseido Sports," which not only covers bullets, but also protects ultra-violet air with 50 degrees of sun protection for a long time.
Suppliers such as "Dermasport" or "Pretty Athletic" offer production lines dedicated to the special skin needs of active people, with so-called names such as "Workout Glow" and "Recovery Boost".
But how specific are they to skin before, during and after exercise? Marianne Meli, a Dermatologist from Dermanence, Zurich, points out that skin does not require any special care during sports activities. However, she advises: "Women with makeup should make up for sport before, because it can come through sweat in combination with make-up on clogged pores and thus on pimples."
Those who are engaged in outdoor sports should also have access to well-absorbing and waterproof sunscreen creams. Through sweating and subsequent showering, the skin is particularly sensitive after exercise. If you have dry skin, cream should be used after training.
The only exceptions are top athletes, who spend a few hours each day and are intensely exposed to elements such as sun, cold, and water. People who go to the gym three times a week and moderately swallow an hour do not need any special products. Instead, they are signs of a saturated market. Some common sense – and sunscreen – are enough in most cases.
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