Study: sunscreen is considerably more expensive - modest consumption 2

Study: sunscreen is considerably more expensive – modest consumption

Updated June 29, 2019, 9:46 am

Although the risks of cancer of the skin have been explained for years, the ever smaller sunscreen ends in a German trolley. Consumption falls, but at the same time prices are rising. New study shows in which regions the sunscreen is least used …

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Collect sunscreen: According to a recent market research on sun protection, self-tanning and similar products, consumers in Germany have to dig deeper into their pockets. The average price of sunbeds in the food and drug store increased within two years by almost 11 percent to around 3.90 euros, reports Nielsen's market research firm in a recent study.

"Consumers had to pay almost 40 cents more for solar products last year than two years ago," said cosmetic expert Nielsen Enrico Krien. According to the study, sun protection is most expensive in the sunny south of Germany.

Consumption is manageable

Despite all skin cancer risk warnings, the consumption of the German sun protection device is manageable. Per capita, from the beginning of May 2018 to the end of April 2019, only 58 million sun protection packages, Aprés Sun and self-tanner were sold in the market of drugstores and drugstores. Statistically, this is not a single package per consumer. Although it was the summer of 2018, it was 1.7 percent lower than in the same period last year.

Trendy self-timing

In total, the consumption of sunburners was more than EUR 226 million. The biggest part – a good 195m euros – refers to sunscreen. Consumers spent about 20m euros on aprés-sun products. For self-tanner slightly more than 10m euros.

"Our data shows that samotamers are becoming more and more popular with more and more consumers, while smaller sunscreen and après-suns are purchased every year, and more samt camera packages have ended up in a shopping cart," Krien said.

Regional distribution

Sunscreen is usually purchased in drugstores. According to market research, Rossman and others have secured a market share of more than 70 percent of sunscreen products. Discount stores and hypermarkets are on the second and third place as alternative shopping centers.

According to Nielsen, consumers were most likely to use sunscreens in a climate-friendly region around Freiburg. The bottom line in the use of sunscreen is not about the cold north, but the city district of Stuttgart. According to Nielsen, savory snacks do not buy either half the sunscreen, aprés sun or self-tanner annually. (Awa / DPA)




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