Despite all skin cancer risk warnings, the consumption of German sunscreen can still be controlled. However, there are large regional differences and are not necessarily related to the average duration of sunlight.
Frankfurt / Main (dpa) – More sunscreen: Consumers in Germany, according to a recent market research on sun protection, self-tanner and similar products to deeper into the bag.
The average price of sunbeds in the food and drug store increased within two years by almost 11 percent to around 3.90 euros, reports Nielsen's market research firm in a recent study.
"Consumers had to pay almost 40 cents more for solar products last year than two years ago," said cosmetic expert Nielsen Enrico Krien. According to Nielsen, the most expensive sunscreen is located in southern Germany.
Despite all skin cancer risk warnings, the consumption of the German sun protection device is manageable. In total, from the beginning of May 2018 to the end of April 2019, only 58 million sun protection, après-sun and self-tanner packages were sold in stores and drugstores – statistically, no packs per consumer. Despite the summer of 2018, it was by 1.7 percent less than in the same period last year.
In total, the consumption of sunburners was more than EUR 226 million. The biggest part – a good 195m euros – refers to sunscreen. Consumers spent about 20m euros on apres-sun products. For self-tanner slightly more than 10m euros.
"Our data shows that samotamers are becoming more and more popular with more and more consumers, compared with the previous year, they bought smaller sunscreen and après sun, and more autopilot boxes ended up in a shopping cart," Krien said.
Sunscreen is usually purchased in drugstores. According to market research, Rossman and others have secured a market share of more than 70 percent of sunscreen products. Discount stores and hypermarkets are on the second and third place as alternative shopping centers.
According to Nielsen, consumers were most likely to use sunscreens in a climate-friendly region around Freiburg. The bottom line in the use of sunscreen is not about the cold north, but the city district of Stuttgart. According to Nielsen, saving sprouts do not even buy half a pack of sunscreen, sun apron or sunblock every year.