Collect sunscreen: According to a recent market research on sun protection, self-tanning and similar products, consumers in Germany have to dig deeper into their pockets.
The average price of sunbeds in the food and drug store increased within two years by almost 11 percent to around 3.90 euros, reports Nielsen's market research firm in a recent study.
"Consumers had to pay almost 40 cents more for solar products last year than two years ago," said cosmetic expert Nielsen Enrico Krien. According to Nielsen, the most expensive sunscreen is located in southern Germany.
Despite all skin cancer risk warnings, the consumption of the German sun protection device is manageable. In total, from the beginning of May 2018 to the end of April 2019, only 58 million sun protection, après-sun and self-tanner packages were sold in stores and drugstores – statistically, no packs per consumer. Despite the summer of 2018, it was by 1.7 percent less than in the same period last year.
In total, the consumption of sunburners was more than EUR 226 million. The biggest part – a good 195m euros – refers to sunscreen. Consumers spent about 20m euros on apres-sun products. For self-tanner slightly more than 10m euros.
"Our data show that samotamers are becoming a trend among a growing number of consumers. While fewer sunscreen and apres-sun creams were purchased throughout the year, more self-tanning products ended up in a shopping cart," Krien said.
Sunscreen is usually purchased in drugstores. According to market research, Rossman and others have secured a market share of more than 70 percent of sunscreen products. Discount stores and hypermarkets are on the second and third place as alternative shopping centers.
According to Nielsen, consumers were most likely to use sunscreens in a climate-friendly region around Freiburg. The bottom line in the use of sunscreen is not about the cold north, but the city district of Stuttgart. According to Nielsen, saving sprouts do not even buy half a pack of sunscreen, sun apron or sunblock every year.