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Dental report: felt to the tooth

The importance of dental care and everyday toothbrushes internationally

It is often not about motivation, but lack of technology

DDR. Anna-Maria Hansy-Janda, specialist in dental, oral and maxillofacial surgery

With this study, we wanted to show how much the results differ by country, even on issues that equally affect us

Thomas Schwabl, CEO of

Nearly half a million interviews worldwide show once again the power of digital market research and opinion, which knows no boundaries

Lisa Patek, Marketing Manager at

Baden (OTS / With every word, with every smile and every mouthful of a meal, they give their appearance: teeth. Therefore, it is necessary to nurture and care for them. But how do you do it with a toothbrush?'s Market and Market Research Institute tested people in the world's largest dental study and asked them more about their dental care habits. A total of 438,642 people from more than 45 countries took part in the survey, which corresponds to an interview duration of more than 5 years. Respondents presented information about their knowledge of tooth brushing, satisfaction with their own teeth, and their daily dental care routine. Clear international differences are evident, for example, in the importance of dental care, the level of knowledge of "proper brushing" and the frequency of use of the toothbrush. The study was followed by a specialist in dental, oral and maxillofacial dentistry DDr. Anna-Maria Hansy-Janda.

Taking care of your own drink is not surprisingly important all over the world. For almost 8 out of 10 respondents, this topic is very important, as women put this daily routine in the bathroom more value than men. Compared to countries, Brazil is clearly first: For just under 96%, dental care is very important. South America, which is known for its importance to all beauty topics, is far ahead of the competition, as 88% of teeth brushing is especially important. Austria joined the midfield: three-quarters said dental care was very important.

The road to a dazzling smile

To make your teeth shiny, the vast majority (80%) use a classic hand-held toothbrush. In Brazil, Belarus, Russia, Chile, Colombia and Serbia there are as many as 9 in 10 respondents. Alternatives such as rotary toothbrushes (18%), sonic (7%) or ultrasonic toothbrushes (5%) are much less common internationally on average. There is a different picture in Austria in this respect: only about 6 in 10 have a hand-held toothbrush. Rotary toothbrushes, on the other hand, are very popular in more than 38% of Austrian respondents. Toothbrush or brush head is replaced by 54% of all subjects (59% in Austria) every two to three months. 2 out of 10 brush your teeth even monthly with a new toothbrush. Almost 5% change only every 7 to 12 months, 3% less frequently.

In the case of toothpaste, a quarter of all subjects combined different types of toothpaste and used them in parallel, and in Austria only slightly less than a third (32%) used this method. Keep the rest with the same tube until it is used up. Particular care for interdental spaces is part of the routine care for most respondents. Only one in 10 give up. The most popular product for the elimination of annoying tooth decay is the lubrication of more than half of the respondents, and rightly so. So does Ms. DDr pray. Hansy-Janda for consistent use of dental floss: “Only about half of the subjects are aware that the interdental spaces make up a third of the entire tooth surface. However, this circumstance proves to be problematic as no other measure provides comprehensive dental care. "

In addition, mouthwash (48%) proved popular, about a quarter use toothwood, and almost 15% use an interdental toothbrush. Incidentally, South America shows the greatest concern with toothbrushing: almost 56% of respondents use toothbrushes three times a day or more. In North America, this is just one-third more, in Europe 16%. Among Austrians, brushing and repeatedly is a rarity: 7% support their teeth with this intensive care.

Dental problem area

Despite the care of the toothbrush, floss and co. see most of the respondents on improving their own teeth. Only about 3 in 10 are very satisfied with their tires, a slightly lower ratio of tooth position and overall dental health. However, the biggest discomfort is caused by tooth staining, which is only 18% of the global average and only 16% satisfied in Austria. On average 21%, discoloration is even a dental problem, in Austria 35% complain about it. In addition, satisfaction declines with age in all areas. In addition to optical damage, more than 8 in 10 subjects also have to deal with various dental problems. Almost a third already had unpleasant experiences with tooth decay. Tartar, pain sensitive teeth, and bleeding gums (29% each) are other common problem areas. Bad odor, plaque (17% each), followed by gum reduction (10%), tooth grinding (9%) and periodontitis (6%), especially with age.

To counter this, more than two-thirds of respondents visit the dentist at least once a year. However, 13% of respondents also say they are less likely than 5 years or will never go for a medical examination. In Austria, this share is only about half. Almost half of all respondents treated their teeth with oral hygiene at least once a year. However, in more than 3 out of 10, this treatment is only a very rare event and occurs less than every 5 years or never.

toothbrush expertise

But does it even know how "proper" brushing works? About 46% rate their knowledge as very good. "In practice, however, it shows a different picture," DDr said. Anna-Maria Hansy-Janda. Attends at most one-third of a good level of knowledge in the field of dental care. It is often not about motivation, but lack of technology, the dentist further explains.

General advice includes the recommendation of brushing your teeth at least twice a day – this is just new information for just under 8% of respondents, in Austria only 4%. Even a minimum cleaning time of 3 minutes and a regular toothbrush change of almost 85% are no novelty.

With this study, we wanted to show how much the results differ by country, even on issues that equally affect usManaging Director Thomas Schwabl on the motivation behind the dental report. Lisa Patek, Marketing Manager at adds: Nearly half a million interviews worldwide show once again the power of digital market research and opinion, which knows no boundaries.

10 Tips For Proper Tooth Care And Oral Hygiene By DDr. Anna-Maria Hansy-Janda:

  1. Brush twice daily, preferably with an ultrasonic toothbrush
  2. Do not press too hard to protect the gums
  3. Change the toothbrushes 4 times a year, in any case after a cold
  4. Use floss to clean the gap
  5. To remove bad breath, remember to clean your tongue
  6. Take fluoride toothpaste
  7. Go to a professional toothbrush at least once a year
  8. Dental care begins with the breakthrough of the first baby tooth
  9. Children need special toothpaste
  10. Parents should clean their children's teeth by the end of primary school

Inquiries and contact:
Lisa Patek
marketing manager
02252 909 009