Target provocation: True Fruits advertises sexist penis writing
They did it again. Smoothie maker True Fruits is currently promoting a provocative social media campaign for one of its beverages. This time in the limelight of "Hihi" adolescents said penis "Humans from Bonn: a peach-passion fruit juice called" Sun Creamie ", which looks very similar to the relatively well-known sunblock in Germany.
The smoothie bottle is mounted on a picture of a smiling woman apparently on the beach. Someone painted her ejaculation penis on her back with sunblock.
Looking back over her shoulder, the woman smiles a little at the pencil that True Fruits painted on her back.
To be sure that the latter also checked whether it should be provoked again by persons, the manufacturer commented on: "Summer, when are you finally going to celebrate your cumback?" (A little English teaching: "sperm" is the English word for sperm, "back" for back.)
And True Fruits would not be True Fruits, though the disclaimer "Beware: stupid people may misunderstand this advertising" may not be below the picture.
Of course, this type of advertising has a method for sharp Rhinelanders because it works according to the motto: No bad PR. Excitement for the best moderately funny, but especially for women perceived as sexist promotion, is calculated – and the network also provides.
Reactions to the "True Fruits" provocation:
According to a manufacturer's Instagram post, dozens of users are complaining about a supposedly funny joke about a penis, call the whole thing "sexist" or "unambiguous bullshit." Some also insult True Fruits by calling them "stupid people" who simply would not understand highly intelligent beverage brand advertising.
And we at Watson skip the stick of sexismThis True Fruits provocatively holds us back and, so to speak, we promote peach and passion fruit smoothies, which at least tastes of sunbathing. We are one of those "stupid people" who misunderstands True Fruits because we have no sense of humor.
Just: What's not to understand?
At least it was deliberately provoked bad To get the press? That the manufacturer wants to keep his bad boy image? That the similarity of the bottle design is also calculated with that of another brand product, hoping for even more excitement? That they still didn't overcome the fact in Bonn that their campaigns were "unusually black" – and "even more bottles from abroad" perceived as racist? Only True Fruits probably knows the answer.
But what we do understand is that they clearly do not know the meaning of the word "Cumback" in True Fruits. This describes, according to the "Urban Dictionary" since 2011, a sexual practice in which the ejaculate spits back after oral sex into the mouth of a "doubtless partner". "Appetizing" is somehow different …