Maybelline New York takes on Estelle Chen as the new World Ambassador 2

Maybelline New York takes on Estelle Chen as the new World Ambassador

NEW YORK, Dec 8 / PRNewswire / – Maybelline New York is pleased to introduce French-Chinese fashion model Estelle Chen as the brand's new face. Estelle joins the top guard of brand ambassadors, including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul and Christy Turlington.

Estelle Chen first appeared with Maybelline on New York Fashion Week

Estelle first appeared on the Maybellines' 10th Anniversary Campaign at the famous New York Fashion Week organized by Beauty in Gotham. Estelle stars alongside Adriana Lima, Gigi Hadid and Herieth Paul.

"We are delighted that Estelle has joined the New York Maybelline family," said Trisha Ayyagari, President of Global Brand, Maybelline New York Worldwide. "With its multicultural background and natural mark, Estelle can be confident in the affinity of our worldwide customer base and we look forward to following her development."

Estelle was born and raised in Paris (France). She grew up in a multicultural environment and feels as ingrained in French culture as in Chinese culture. She currently travels between New York, Paris and Beijing and passionately pursues her dreams and the many opportunities at her disposal.

"I am happy to join the Maybelline New York family and join the illustrious lineup of former, current and future ambassadors," said Estelle, the youngest brand ambassador. "Working with a brand that continues to set the tone in the industry, redefining innovation boundaries and driving future trends while empowering women to reach their true potential is both inspiring and joyful."

Estelle was discovered by an agent in a Paris park at the age of 13 and is currently represented by Ford Models. The big breakthrough came when she was invited to the Victoria & # 39; s Secret Fashion Show in 2017 and returned in 2018. The world quickly became aware of her and she was the youngest model at Victoria & # 39; s Secret in Shanghai.

She has also appeared in fashion shows for Chanel, Dior, Dolce & Gabbana, Moschino, Proenza Schouler, Maison Margiela, Alberta Ferretti, Elie Saab, Jean Paul Gaultier, Fendi, Thakoon, Victoria Beckham, Opening Ceremony, Michael Kors, Boss, Chloé. Estelle has campaigned for, among others, Vera Wang and H&M, and has been featured on Italian, Chinese and Japanese pages fashion. CR Fashion Book, TMagazine China, Harper's Bazaar, UK as well as Chinese editions.

Follow Estelle on Instagram @chen_estelle and visit her on YouTube at Estelle Chen for a behind-the-scenes look at her everyday life.

About Maybelline New York Maybelline New York is the world's number one cosmetic brand and is available in over 120 countries. Maybelline New York combines technologically advanced formulations with New York's expert expertise and signature style to create innovative, affordable and practical cosmetics for every species. The brand currently acts as the official sponsor of makeup at New York Fashion Week and other fashion weeks around the world. For more information, visit

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