Upper Austria: Talents are the new gold - where to find oo. Employers of this golden vein? 2

Upper Austria: Talents are the new gold – where to find oo. Employers of this golden vein?

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v.l: Andreas Berger, Senior Vice President HR, Rosenbauer International AG and State Economic Advisor Markus Achleitner discuss the attractiveness of the Upper Austria location for international podium experts
Photo by Cityfoto / Roland Pelzl

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Keynote speaker Axel Haitzer
Photo by Cityfoto / Roland Pelzl

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.l .: Gerhard Straßer, Managing Director of AMS OÖ, Moderator Sigrid Brandstätter, Andreas Berger, Senior Vice President of Public Relations, Rosenbauer International AG, Margit Benčić, Head of Human Resources MIC Datenverarbeitung GmbH, Angelika Sery-Froschauer, Vice President of WKOÖ, State Advisor Markus Achleitner, Keynote Speaker Axel Haitzer
Photo by Cityfoto / Roland Pelzl


06 October

09:00
2019


from the Salzburg newsroom
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Economics and Research Advisor Markus Achleitner of Upper Austria. Zukunftsforum Arbeitsmarkt: "Upper Austria must be seen as an attractive workplace in the global competition of skilled workers"

International experts are central to the business location of Upper Austria. But how attractive is Upper Austria to international experts? Because talents are the new gold. But where do employers find these golden veins? These issues were resolved by the "Zukunftsforum Arbeitsmarkt" oö. Business Upper Austria at Palais Kaufmännischer Verein in Linz. "In all industries, we are increasingly relying on skilled workers outside Upper Austria. In the global competition of skilled workers, it is increasingly important to become internationally visible as an attractive workplace. At the same time, we must also keep an eye on international talent locally, ”explained Economy and Research Minister Markus Achleitner. Keynote speaker Axel Haitzer, a staff and training marketing expert, gave specific advice on how companies can position themselves as attractive employers in the market.

"With the Upper Austrians alone, we will no longer be able to cover the demand of our economy's workforce. Therefore, we need to bring qualified experts to Upper Austria," emphasized LR Achleitner, "as part of the & # 39; Upper Austria 2030 Workplace Strategy. & # 39; & # 39; The Covenant on Work & Qualification & # 39; & # 39; is set up by the Economics Department of the State of Upper Austria together with partners Wirtschaftskammer OÖ and AMS Upper Austria & o. internationally seen as an economic, business and lifestyle location. This includes aa talent acquisition program as well as an intensive site branding process, which begins next year, "said Achleitner Provincial Councilor.

Angelika Sery-Froschauer, Vice President of WKOÖ, said: “We all fish in the same pond for skilled workers of the future. It’s about creating an international climate, developing an international mindset that will be interesting to international professionals. "

Develop an employer brand

Keynote speaker Axel Haitzer, a staff and training marketing expert, said provocatively: "I find the shortage of skilled workers a dowry. Professionals are accessible, companies simply have to access them." He advises companies to compete for the best minds, roll up their sleeves and position Being attractive employers in the market. First of all, it requires an employer branding strategy. The career button on the site should be prominent and not hidden, Haitzer advised. The expert criticized the annoying and pointless formulated job ads: "At a homeopathic congress, participants are advised as a homeopathic sleep aide to read job ads." Common mistakes are phrases and incomprehensible function names in texts.

Those looking to work in global job markets should address this in a structured way, according to Haitzer. The website must also be available in English and as a customizable mobile version. At international career fairs you can contact potential candidates directly. He also believes that boarding is very important, as international sites would need intensive support and also German language courses.

Great commitment from HR departments is required

In a subsequent panel discussion, Margit Bencic, Head of Human Resources at MIC Datenverarbeitung GmbH, reported that hiring and boarding international experts involved a huge amount of time and resources: cardboard and organizing German language courses. "Andreas Berger, senior vice president of human resources at Rosenbauer International AG, said his company is primarily benefiting from the potential of its international locations. "It would be nice if those graduate technologists who would study in Vienna or Graz return to Upper Austria at the end of their education," Berger explained. He considers the high level of legal and administrative efforts related to the recruitment of employees in third countries a challenge.

Initiatives create a welcoming culture

Both Bencic and Berger are working intensively with AMS Upper Austria and the Welcome2Upper Austria initiative of Business Upper Austria. The CEO of AMS Upper Austria, Gerhard Straßer, demanded: "We need a welcoming culture. International workers need support from kindergarten, a suitable partner school. With Business Upper Austria we now have common contact points across the country." expressed the wish that the red-white-red card application process be simplified.

Source: Upper Austria