BERN – Combining the joy of sex with the obvious use of condoms: this is what the new love and life campaign of the Federal Office of Public Health (FOPH) unveiled on Monday. The motto is: "you are leaving."
No contraceptive method is as common in Switzerland as a condom. Although the population knows the protective effect of condoms against HIV and other sexually transmitted infections (STIs), knowledge does not necessarily lead to more consistent use of condoms, a representative study by the Sotomo Research Center on behalf of the BAG has shown.
The general opinion of the population is that a condom limits sexual experience, and putting a condom is a disturbing distraction. About half of the respondents even consider a condom a limiting factor. However, with the increase in sexual experience, the relationship with the condom becomes more positive.
Therefore, in the new Love Life campaign, the condom in the new campaign under the motto "Let's go" was highlighted. The four campaign topics used on billboards, online and on social media show the moment when safer sex begins in different life situations. The Love Life logo has been implemented as a condom packaging, which opens at the right time.
The knowledge that condoms protect against HIV infection is central to prevention and should remain current with a new campaign in the population. The number of reports on HIV diagnostics has been declining for years. According to the BAG, there were 425 of them last year.
National AIDS campaigns have been running since 1987. Some have taken harsh reactions because they found them too vulgar or provocative. Among the most famous are probably the 1996 campaign with the slogan "No dings no Bang" or the 2014 posters called "Love life – and don't regret anything".