ECZACIBAŞI HOLDİNG - Promotional Corporate Movie (2012) 2

ECZACIBAŞI HOLDİNG – Promotional Corporate Movie (2012)

Eczacıbaşı Holding is a group of industrial corporations operating in various sectors: healthcare, finance, fmcg, IT, mining, real estate and international marketing. The group is one of the longest established holding companies in Turkey, with 39 associate corporations, 7 of which have foreign partnerships and more than 10,000 employees.

We were asked to produce a promotional movie to give viewers an idea of ​​the areas of activity they are involved in, involving all related businesses.

With so many industries involved, we wanted to create a holistic concept that binds them together – using the "e" logo. Appears in several different textures, but always engages with just about every sector.

We chose the music and the green background to emphasize the group's environmental policies.

What we did

Creative direction
Art Direction
Conceptual design
Post-production (2D / 3D)

Client: Eczacıbası Corporate Communications

Executive Producer: Salim Kagri Oztoxoi
Creative Director: Alvaro Rego
Production Coordinator: Ozge Uyar Good
Animation Director: Alvaro Rego