(hooly-news.com) – Allianz Global Investors is launching a “Sport & Well-Being” strategy in order to take advantage of the promising growth prospects of these two sectors. According to the German asset manager, it is expected to post growth rates almost twice as high as GDP, thanks to three structural megatrends.

This first trend is demographic, with aging populations more and more active and younger generations more attached to a healthy lifestyle.

The second trend concerns behavior, with access to our health data influencing our daily life and our way of life.

Of course, the third trend is technology, whose innovations are revolutionizing sports practice with connected objects, while food / nutritional research is a source of a more balanced diet.

The manager’s new “Sport & Well-Being” strategy is to offer investors the opportunity to take advantage of the positive dynamics of these sectors.

The strategy invests on a global scale in shares of companies able to benefit from this growth on 3 sub-themes: Sports & Fitness / Sports & Leisure / Food & Nutrition.

According to Allianz Global Investors, investor demand for thematic funds is growing.

Thematic investments have the advantage of being concrete and relatively uncorrelated from the economic cycle, explains the management company.

The Sport & Well-being strategy thus completes the range of thematic strategies of AllianzGI, such as water, artificial intelligence and climate.

“The thematic strategies must differentiate short-term modes from long-term structural changes. Sport and Well-being is part of the basic trends of society, further reinforced by the coronavirus pandemic” notes Andreas Fruschki, head of Thematic Investment at AllianzGI.

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